Recruit and retain more members

Recruit and retain more members

Boost member engagement and loyalty

for sustainable growth.

Boost member engagement and loyalty for sustainable growth.

Research and Analysis

8 Member Survey Mistakes NRL Clubs Make (And How to Avoid Them)

8 Member Survey Mistakes NRL Clubs Make (And How to Avoid Them)

Member surveys are a double-edged sword - they offer invaluable insights into the member experience but can damage engagement when done poorly. Here are the most common mistakes NRL clubs make, and how to avoid them.

Research and Analysis

Inside the NRL's Member Communication: A 17-Club Analysis

Inside the NRL's Member Communication: A 17-Club Analysis

From email blasts to radio silence: an unprecedented look at how NRL clubs engage with their members throughout the season, revealing surprising gaps and best practices.

Research and Analysis

Empowering Fans: NRL Clubs' Communication Preference Centres

Empowering Fans: NRL Clubs' Communication Preference Centres

Putting members in control of their communication experience is not only good for members, it's good for clubs, too.

Research and Analysis

The Membership Challenge: A fan’s journey joining all 17 NRL clubs

The Membership Challenge: A fan’s journey joining all 17 NRL clubs

Imagine joining every club in the NRL. How easy is it to sign up? How do the clubs communicate throughout the season? Are you acknowledged and nurtured as a new member? This fan found out.

The Allegiance

Services

Leverage data-driven insights and personalised strategies to maximise recruitment and retention.

Member Onboarding

Optimise the first 90 days to maximise engagement and long-term retention through strategic, personalised journey development.

Member Pulse

Uncover actionable insights through targeted surveys to elevate membership experience, drive improvement, and enhance overall satisfaction.

Member-Get-Member

Turn members into passionate advocates with a tailored referral system for accelerated growth and increased community engagement.

Member Milestones

Recognise member loyalty with personalised recognition programs to deepen engagement, strengthen bonds, and encourage long-term commitment.

Member Touchpoints Review

Audit and optimize the 10 critical member-facing processes for improved efficiency, satisfaction, and long-term loyalty building.

Member Win-Back

Recapture lapsed members and strengthen at-risk relationships through targeted re-engagement strategies and personalized outreach campaigns.

The Allegiance

Growth Insights

When new research and analysis goes live, you'll be the first to hear about it. Unsubscribe at any time, of course.

The Allegiance

Growth Insights

When new research and analysis goes live, you'll be the first to hear about it. Unsubscribe at any time, of course.

The Allegiance

Growth Insights

When new research and analysis goes live, you'll be the first to hear about it. Unsubscribe at any time, of course.

© The Allegiance 2024

© The Allegiance 2024

© The Allegiance 2024