A Communication Preference Centre, also known as a 'Subscription Centre' or 'Contact Preferences Page', is a centralised digital hub that puts members in control of their communication experience with their favourite NRL club. This powerful tool allows fans to customise:

• Preferred communication channels (email, SMS, push notifications)

• Types of content they wish to receive

• Frequency of contact

Benefits for Members

For NRL club members, this system offers unprecedented flexibility and personalisation:

• Receive updates via preferred channels

• Select content of interest (match results, player news, ticket offers, merchandise promotions)

• Avoid information overload by filtering unwanted messages

• Enjoy a tailored, relevant communication experience

Advantages for Clubs

NRL clubs implementing a Communication Preference Centre gain significant benefits:

• Build stronger, more positive relationships with members

• Reduce overall unsubscribe rates

• Achieve higher engagement rates with targeted content

• Maintain valuable connections with fans

• Foster long-term loyalty and engagement

A Win-Win Solution

The Communication Preference Centre creates a mutually beneficial situation:

• Members enjoy a personalised experience

• Clubs maintain and strengthen member connections

Below, you'll find examples of Communication Preference Centres from various NRL clubs. Note that clubs not included didn't have a centre or it couldn't be found.

Need help improving your communication with members? Don't hesitate to get in touch.

Broncos

Bulldogs

Cowboys

Dragons

Eels

Knights

Rabbitohs

Raiders

Sea Eagles

Sharks

Storm

Tigers

Warriors