No one dreams of being a database entry.

In fact, most people have low level anxiety about how their data is being used. So leading with this line was an odd call by GWS:

This misses the mark on what motivates people to join. People become members for:

Exclusive offers 🎁
Priority access 🔑
Belonging to a community 🤝

And much more!

💡 Key Takeaway: Benefits. Benefits. Benefits. Always lead with the benefits.

Ironically, the next line in their email was, "Welcome to the GIANTS Family!"

Why didn't they lead with that?