From Dentist Chair to Member Care: 3 Zero-Cost Communication Lessons

20 Nov 2024

Familiarity can create blind spots in how we communicate with new members. Through a first-hand patient experience, discover actionable ways to enhance your member communications at zero cost.

A specialist dentist extracted a problematic tooth on Monday. While the gaps in my teeth were expected, the gaps in communication weren't.

Here are 3 examples of what stood out as a first-time patient.

1. Before the procedure

Two simple pieces of information would have helped:

  1. Don’t pay for parking - there’s free parking around the back.

  2. It will be hard to eat for a few hours after, so have a big breakfast.

2. During the procedure

Simple updates would have made a big difference:

  • "This will take about 45 minutes all up."

  • "If you have any questions at any stage, don't hesitate to ask."

  • "I'm going to give you six injections - 3 on each side of the tooth."

  • "It will sting and won't taste good, but you can rinse in 5 minutes"

  • "I'd suggest not looking while I put the needle in"

  • "I'm putting in dissolvable sponges - they'll disappear on their own"

3. After the procedure

The dentist's verbal instructions about the next 48-hours contradicted what he gave me in the printed post-op sheet. When questioned, the dentist said "oh, don't worry about what's written there - these are just general instructions for dental surgery." Following the written instructions alone would have been problematic.

The dentist was skilled and friendly - this isn't about clinical competence. It's about seeing the procedure through a first-timer's eyes. When we're experts at what we do, it's easy to forget what it feels like to be new. Whether you're a dentist, developer, or project manager, your everyday process is someone else's uncertain journey.

Key takeaway: Gathering feedback from first-time members and incorporating it into your organisation can transform their experience at zero cost.

The Allegiance

Growth Insights

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The Allegiance

Growth Insights

When new research and analysis goes live, you'll be the first to hear about it. Unsubscribe at any time, of course.

The Allegiance

Growth Insights

When new research and analysis goes live, you'll be the first to hear about it. Unsubscribe at any time, of course.

© The Allegiance 2024

© The Allegiance 2024

© The Allegiance 2024